- 00:00Business How on earth do you go about compensating for it. Well finding alternative outlets for your marketing I suppose when so many of these big big ticket sporting events have had to be canceled . Well thank you and thank you for having me today. I think as with any crisis it’s about people first. And given the fluidity that Kobe 19 presents essentially a black swan that’s playing out in different ways in different countries and different segments see it differently. We have been monitoring the situation closely while putting the safety well-being of our employees are cardholders and our partners first. And you that is very much a key partner of ours as are our other sponsorship partners . At the same time one thing we are seeing with Calvin is the need for people to stay connected to keep the need for people to talk . On the B2B side of events we’re seeing increased levels of engagement and participation and we expect the moment UAE for comes back . It will be V 2020. It’s one of the most important 2020 sporting events of the year because people want to stay connected even if it’s in a different format. Like you just mentioned an outline just the joy. That passion the resilience of seeing that level of athleticism play out will be very important. Having said that we are a technology company first. We have shifted our marketing strategy many years ago from traditional advertising to experiential marketing. And already two years ago we’ve been streamlining things like the masterclasses that consume festival to include thousands of film students when we interview award winning director. So we have already had a hybrid events approach for for quite some time and with you wave. So we’ve been working very closely to champion the passion of football The Passion of the Christ of Possibilities sponsoring a Premier League ISE at present . So we had to be agile. Certainly a passion. Just Janette . Certainly a passion for four Brits for Europeans really for everybody in the world except for Americans. Is that increasingly changing. Are you seeing . Are you getting more and more Americans to be watching European football or soccer . Yes and I think we’ve seen that over the last couple of years . That has been absolutely increasing as a brand. We operate in two hundred and sixty countries in each one of those. I am pretty sure there’s somewhere 20 so every day. Last night I just watched a documentary. Women farmers in the Andes. And they worked very hard. The one thing they do every Saturday they get together and they play football. So it’s so universal for it. And it has that huge power to unite and excite. And I do think it before comedy that all the sponsors I saw an increasingly increasing interest worldwide not only in America but also in Asia of the sport . OK. I was just taken by the pictures here playing in the rain . I don’t suppose they score any more goals in the rain than they do in the dry. For me that’s that’s an issue. I just wonder about in terms of the MasterCard side of things. More and more events more and more businesses talking about shifting to contactless payments. That must be important for you. But is there any other specific or is there any main message Janette that MasterCard wants to get across through its sponsorship of soccer . There is absolutely zero for one seconds of speaking about contactless. So the ability to tap and go and use your wearables or your phone to pay in the current situation that’s got up to seventy eight percent of card project transactions . So you know delivering that is very important. But the reason we we partner with USA is because of the two point six billion consumers we serve passion. One of the main passions they have is football. And he wakes up sees the world that same way. So in a moment of crisis like this there’s 25 years of working when he by having a shared vision of the universality of the game having a shared vision of how it can be a force for good in the world. We will always champion that. And we will also always sponsor what kind of opportunity and access for our cardholders .
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