Hilton has announced the signing of a franchise agreement for a brand-new Motto by Hilton hotel in the Dutch city of Rotterdam.The 109-room home represents the brand name’s debut in the Netherlands and will be the first Motto by Hilton hotel to open in Europe. Run by the Borealis
Hotel Group, the hotel will be established by White Home Development, a Dutch residential or commercial property developer. Motto Rotterdam Blaak is under building and
anticipated to welcome its very first guests in 2022.”It’s a suitable time to be introducing Motto by Hilton to the
Netherlands and we’re delighted to be working with our experienced partners at Borealis Hotel Group once again, “said Patrick Fitzgibbon, senior vice president, advancement, EMEA, Hilton. ADVERTISEMENT”Motto by Hilton will appeal to a large range of guests, and is specifically matched to groups travelling for leisure, thanks to its unbelievable city centre areas, flexible social spaces and the alternative to produce adjoining spaces.”We’re looking forward to continuously serving visitors by including new European cities to the portfolio.
“Slogan by Hilton is Hilton’s latest brand to launch in Europe and joins 13 hotels under Hilton’s 5 brand names currently present in the Netherlands. Guests can expect flexible, linking rooms, dynamic city design and flexible social spaces. Every Motto by Hilton includes built in technology that enables guests to book, choose their room, check-in, unlock the door and check-out utilizing their mobile device. Rotterdam is the first European city chosen for the brand, thanks to its eclectic style, lively restaurant and bar scene and striking architecture.
“Following the early success of Motto in the Americas we are enjoyed continue this momentum into Europe with our first home in Rotterdam,”said Tripp McLaughlin, global brand head, Slogan by Hilton.” This extraordinary city integrates the buzz of worldwide commerce with a vibrant, metropolitan energy, shown in its dynamic lifestyle and cultural scene.
“It’s a natural fit for Motto, which connects visitors with local cultures in the most desirable city places with all the very best aspects of a way of life hotel.